http://paidcontent.org/2010/07/01/419-mcclatchy-makes-a-deal-with-social-shopper-groupon/ The economics of digital content Wed, 22 May 2013 08:14:01 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2010/07/01/419-mcclatchy-makes-a-deal-with-social-shopper-groupon/#comment-79404 Tue, 06 Jul 2010 22:44:55 +0000 http://paidcontent.wp.gostage.it/2010/07/01/419-mcclatchy-makes-a-deal-with-social-shopper-groupon/#comment-79404 this is a really stupid move by McClatchy… They are allowing Groupon to monetize their web traffic and community reach for a fee. Once they have raped them of their assets, they are free to walk away with it all – so a free lunch for Groupon for a marginal return to McClatchy. All it would take is for McClatchy to compete – ie: buy some off the shelf software and put their own sales force on the job AND use their print component to actually beat Groupon in terms of offering online and offline marketing. Better still – they should aggregate as many newspaper publishers as possible and build a common platform for everyone. It never ceases to amaze how short term, opportunisitic and foolish these newspaper groups are. Just another nail in the coffin I suppose

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