By Charles Arthur: Google (NSDQ: GOOG) chief executive Eric Schmidt says that the experience of reading news will move to digital devices quite rapidly
This article originally appeared in © Guardian News & Media Ltd..
Google’s Schmidt Still Crazy About Mobile
Summary:
By Charles Arthur: Google (NSDQ: GOOG) chief executive Eric Schmidt says that the experience of reading news will move to digital devices qu…
Media companies need to clean up the presentation of the articles first. How many times have you visited a local news website, only to be bombarded with pop ups and flash advertisement that takes half of your screen? While FOX and CNN are prepared for mobile – the local newspaper are not. They are going to die a slow death until the bigger media companies can swallow them whole.
My second point – sending personalized news will never work. Subscription based on selection is here to stay. Adding value to the information is key to mobile publishing. For an example – http://www.jailface.com Android app uses the GPS on user’s phones. When an article is within specific miles – it will notify the user.
Subscription to content and filtering seems to work in the mobile space.