Comments on: iPhone Developer Throws Cold Water On Talk Of iAd’s Stellar Performance

By: Giles Chanot

Giles Chanot — Sat, 21 Aug 2010 15:38:38 +0000

I’ve certainly been experiencing less iAd revenue than indicated by this story, but I’m hoping the all important fill rates will increase with time. Some figures:

http://iphone-game-blog.blogspot.com/2010/08/iphone-app-developer-reveals-iad.html

By: GBR

GBR — Mon, 12 Jul 2010 03:41:20 +0000

Wow; that’s amazing! We display about 500,000 AdMob ads a day, but our eCPM has been sliding for months, to below 50c. The $250 / day we get, isn’t worth getting out of bed for! Jason Ting’s eCPM is 300 times higher than we’re getting. Whoah! Grab it while you can Jason.

By: RS

RS — Fri, 09 Jul 2010 15:55:58 +0000

From the advertiser’s perspective, the cost is only going to go down as the platform moves past its launch/honeymoon-phase and volume increases. The fact that only select agencies/brands with $1m+ budgets were invited to even participate in iAds from the start guaranteed the rates were going to be exorbitant to start. Assuming Apple actually wants to scale the platform (i.e., make $$$ from it) they’re going to have to open the doors up a bit wider and that’s when costs will start to rapidly drop.

By: Bill

Bill — Fri, 09 Jul 2010 12:58:01 +0000

Good article that provides real insight into reality. Reality being that some developers will get phenomonally high eCPM, most will get very good eCPM, most will also get low fill rates. Therefore, the final point is the key take-away. Developers should take advantage of high paying ad sources, but have a fallback. Mediation providers, such as Nexage, provide that fallback in a strategic and optimized solution, allowing developers to capture these high CPM campaigns while still participating in the volume and revenue of the bulk mobile advertising.

By: U123

U123 — Fri, 09 Jul 2010 12:09:07 +0000

This writing is a bit neurotic, it has heading something, starts some where, ends up some where, contradicting all along. Is this some writing phobia or outright incompetence.Goshhhhhhh

By: zato

zato — Fri, 09 Jul 2010 05:22:23 +0000

mocoNews wrote:
“4 hours ago
From Twitter via BackType One more retweet from paidContent +URL for the above article.
Always plenty of action on any story shi+ing on Apple.