Comments on: Washington Post-Bloomberg Co-Branded Biz Section Goes Live; Worth The Wait? http://paidcontent.org/2010/07/14/419-washington-post-bloomberg-co-branded-biz-section-goes-live-worth-the-wa/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: joecantwell http://paidcontent.org/2010/07/14/419-washington-post-bloomberg-co-branded-biz-section-goes-live-worth-the-wa/#comment-79538 Wed, 14 Jul 2010 19:51:45 +0000 http://paidcontent.wp.gostage.it/2010/07/14/419-washington-post-bloomberg-co-branded-biz-section-goes-live-worth-the-wa/#comment-79538 It is hard to tell if the Washington Post has a cohesive strategy for covering business. First, the Monday business section was killed. Then, WaPo launched “Capital Business”, a separate subscription-based weekly print publication focused on the metro DC area business community. Now a “Washington Post-Bloomberg” section launches.

The first move was a cost-cutting step taken in the depths of the newspaper recession. The second move seems like a far too-late effort to steal share from Advance Publications’ Washington Business Journal. This latest offering could be a result of an offer too good to refuse by Bloomberg.

The Washington Post brand and reporting resources are strong enough to span the entire range of business interests and activity in metro DC (local, regional, national, international, government). All coverage and products should be coming out with the WaPo name.

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