Judging from the jump Netflix (NSDQ: NFLX) just reported in subscribers, the fact that the service is no longer carrying new releases from major studios including Universal Studios, Twentieth Century Fox and Warner Bros. (NYSE: TWX) until they have been on sale in stores for 28 days hasn’t bothered customers too much. That isn’t stopping Blockbuster (NYSE: BBI) from harping that it does have some of those titles for rent on the same day they’re released. It’s now broadcasting that advantage over Netflix (and Redbox too) in a TV ad.
BTIG analyst Richard Greenfield, who posted about the commercial this afternoon, calls it the “best Blockbuster ad in years.”
Greenfield, however, doesn’t think it will work because some of the studios are letting Blockbuster, Redbox and Netflix rent their DVDs at the same time.
“While we applaud the aforementioned marketing efforts, we find it hard to believe that the message will really hit home for consumers if they can find blockbusters like Alice in Wonderland and Toy Story 3 available simultaneously at Blockbuster, Netflix and Redbox, but can only find titles such as Despicable Me, Inception and A-Team at Blockbuster for 28 days before they show up at Redbox and Netflix,” he writes.