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	<title>Comments on: ITV Pledges £75 Million To Its &#8216;Subscale&#8217; Online Business</title>
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	<link>http://paidcontent.org/2010/08/03/419-itv-pledges-75-million-to-its-subscale-online-business/</link>
	<description>The economics of digital content</description>
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		<title>By: chris blakeston</title>
		<link>http://paidcontent.org/2010/08/03/419-itv-pledges-75-million-to-its-subscale-online-business/#comment-79718</link>
		<dc:creator><![CDATA[chris blakeston]]></dc:creator>
		<pubDate>Wed, 04 Aug 2010 09:01:16 +0000</pubDate>
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		<description><![CDATA[Genius ! 
ITV is going to be in great shape for the future
and all the friends reunited detractors out there REALLY ? its easy to look smug in hindsight imagine if it had turned out to be facebook you would be applauding them now.]]></description>
		<content:encoded><![CDATA[<p>Genius !<br />
ITV is going to be in great shape for the future<br />
and all the friends reunited detractors out there REALLY ? its easy to look smug in hindsight imagine if it had turned out to be facebook you would be applauding them now.</p>
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