No deal terms are being given.
The pair had already worked on briefs together in the past.
We Love Mobile designed Orange’s mobile music store, Shazam’s apps and a campaign for a Peugeot car. BD Network has been behind Orange’s Orange Wednesdays campaign, people-powered campaigns for Whiskas, a Peugeot iPhone app amongst others.
BD says it will wrap the acquisition in to a wider, integrated offering but that We Love Mobile will also be offered as a separate business unit. The target’s co-founders stay aboard.