Maxim is the latest media outlet to sign on to social content platform Meebo’s sharing and display ad toolbar as it looks for ways to package more premium ad sales. At the same time, Meebo, which introduced the toolbar over a year ago, has helped the companies growth efforts and in a sign of toolbar’s potential as a traffic and ad sales driver, is starting to generate some competition as well.
The main selling point for the Meebo bar is the promise of “engagement,” which is generally measured in how much time users spend on a site or how often its content is shared. Sharing seems like a natural way to gauge whether someone is paying attention, since only someone who cares would bother to take action and promote content to others.
“You need two things to create a platform for brand advertisers,” said Seth Sternberg, Meebo’s CEO, in an interview with paidContent. “One is reach