By Jemima Kiss: MTV has revealed its first digital-only drama Being Victor, which has been quietly building up interest through an in-character blog and Twitter account since early July.
Following the popularity of issue-tackling reality shows like 16 and Pregnant, MTV wanted to combine a scripted drama with conversational tools, said MTV digital media director Dan Patton.
The idea, he said, is to allow young people to talk about and deal with subjects in the series including sexuality, promiscuity, suicide and young carers. After three years at MTV, Patton said it is by far his favourite project and a chance to show what digital can achieve.
“I’d been wanting to do a digital-only commission for quite a while, but couldn’t find one that was quite right. It is very on the money for us at the moment following shows like 16 and Pregnant, which seem to be resonating. MTV’s audience wants gritty issues and they don’t just want to watch them
This article originally appeared in © Guardian News & Media Ltd..
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