Comments on: Nokia Buys In-App Analytics Provider Motally http://paidcontent.org/2010/08/20/419-nokia-buys-in-app-analytics-provider-motally/ The economics of digital content Thu, 23 May 2013 17:49:20 +0000 hourly 1 http://wordpress.com/ By: FullyCharged http://paidcontent.org/2010/08/20/419-nokia-buys-in-app-analytics-provider-motally/#comment-79896 Mon, 23 Aug 2010 08:14:52 +0000 http://paidcontent.wp.gostage.it/2010/08/20/419-nokia-buys-in-app-analytics-provider-motally/#comment-79896 Unfortunately, I suspect little Motally will go the same way as enpocket did three years ago – lost within the bowels of the giant.

]]> By: Ed McLaughlin http://paidcontent.org/2010/08/20/419-nokia-buys-in-app-analytics-provider-motally/#comment-79895 Sun, 22 Aug 2010 22:45:06 +0000 http://paidcontent.wp.gostage.it/2010/08/20/419-nokia-buys-in-app-analytics-provider-motally/#comment-79895 Nokia’s acquisition makes perfect sense. Device makers need to prove why developers and publishers should use their devices – and the only way to do that is with a good analytics package.

Shouldn’t other device manufacturers do the same thing? If mobile is about connecting more deeply with consumers, wouldn’t you want the tools to ensure that you’re actually doing just that?

Seems to me that we need less mobile hype and a lot more proof. And Nokia took a big step in this direction. Smart move.

]]>