Comments on: Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year

By: John

John — Wed, 09 Nov 2011 21:31:18 +0000

Good article showing an increase in spending for 2011

By: John

John — Wed, 09 Nov 2011 21:29:49 +0000

Good Article for 2011 spending

By: gordonborrell

gordonborrell — Sat, 28 Aug 2010 14:44:42 +0000

Thanks for the opportunity to clarify my comment. By “anything targeted” I mean a banner, email or text ad that is delivered based on knowing something about the recipient — typically age, gender, geography and/or personal preferences (like golf, gardening or skiing). Most advertisers aren’t buying mass “eyeballs” anymore; they’re buying specific audiences. This means E.M. Herr’s Ace Hardware in Lancaster isn’t likely to buy an banner ad on the local TV station’s website because 75% of the site traffic is well outside of his buying market, but he’s more likely to buy — and at a higher CPM — if you can serve that ad only to people within a 10-mile radius of his store….and even MORE likely if you can deliver a banner ad, email or text message offering a $10 coupon for Scott’s Fall Fertilizer to Lancasteronians who love gardening. (Or is it Lancasterites?)

By: Guest

Guest — Wed, 25 Aug 2010 14:41:49 +0000

“anything targeted”

GB, can you be more specific?

By: Kim

Kim — Wed, 25 Aug 2010 06:59:57 +0000

I see something new business looking for free ways to advertise services and get out there name and a website like pagesync.com is helping them do that by posting their ads for free.