Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mainstream, Paul H. Lee, the company’s managing director for new digital ventures, told paidContent. The company hasn’t decided on a name yet, but it already has lined up German online gamer Bigpoint as a partner to help it create and distribute games on Playboy.com. The first game to be featured on the Playboy site is Bigpoint
This Isn’t FarmVille: Playboy Kicks Off Gaming Label With ‘Poisonville’
Summary:
Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mains…
too bad the game blows.
not so good game actually, even this is not a piece of news, a not famous site http://www.mmogamesite.com quoted German
pc games reported a few weeks ago here is the link http://www.mmogamesite.com/news/bigpoint-and-playboy-looking-for-the-girl-to-in-poisonville.html