By Josh Halliday: The former digital media publisher of Times Newspapers, Zach Leonard, has been appointed as the new managing director of digital for the Independent and the London Evening Standard.
Leonard, who left News International last month after four years at the publisher, will take up the new role next month. He will report directly to Andrew Mullins, managing director of the Alexander Lebedev-owned titles.
At News International, Leonard oversaw the commercial development of Times Online, while in a previous role at the Financial Times Group, Leonard oversaw the first implementation of the ft.com digital subscription model.
“It was an incredibly strong learning experience because at business publications you can charge reasonably, but what’s most exciting here is being able to bring that expertise to an agile environment at companies with a complete commitment to objective journalism,” Leonard told MediaGuardian.co.uk.
Asked what plans were in the pipeline for garnering extra revenue from digital operations at the Evening Standard and Independent, Leonard said it was “early days”. “I don’t think we’d rule out anything at this stage,” he added.
“There’s a big debate about whether advertising will continue to be the biggest driver
This article originally appeared in Â© Guardian News & Media Ltd..