Comments on: Analyst: Paywall Subscribers Worth A Quarter Of Print Readers

By: Kagem

Kagem — Sat, 04 Sep 2010 20:16:03 +0000

I don’t see why media buyers are relevant online if people are paying for the content anyway.

By: Bill

Bill — Fri, 03 Sep 2010 03:14:52 +0000

I am prepared to pay a tenner for The Times ipad edition but not twenty.

By: pelham

pelham — Thu, 02 Sep 2010 22:13:02 +0000

If the medium isn’t exactly the message, as McLuhan would have it, at least it matters. Paper is permanent. It’s solid, unchangeable and the broadsheet front page weighs and sifts the news in a code that has changed only slowly over generations. This is immensely valuable. A newspaper online is just another flotsam in the stream, impermanent, volatile, not necessarily believable and certainly optional in the minds of readers.

Advertisers are right. Ads in physical papers aren’t worth what they once were but they still beat the heck out of online ads in terms of effectiveness, especially if those online pages are behind paywalls. Newspapers would do well to consider exiting en masse from the Internet and stop flailing away in the quicksand.

By: Guest

Guest — Thu, 02 Sep 2010 18:31:12 +0000

Duh, no kidding.

For now, yes. In the future, no.

By: joshuakarp

joshuakarp — Thu, 02 Sep 2010 18:08:18 +0000

This is EXACTLY why we’re charging subscription fees for The Printed Blog. It baffles me how companies are going to survive with their operating models by pushing everything online, even if people are willing to pay.