In the last year, generic searches for e-readers have doubled, while Kindle-related searches have increased eight fold. With the smaller, sleeker and cheaper Kindle 3 now available Amazon (NSDQ: AMZN) looks set to further capitalise on its position as a market leader in the e-reader market.
As with many gadgets, search behaviour favours branded search terms rather than generic terms. Searches for branded terms search as
This article originally appeared in Experian Hitwise.
You’ve got to love how everyone is worrying about challenging a product that doesn’t even exist yet as far as anyone actually knows. As opposed to one you can, uh, buy now?
I’d like to know more about Possible iPad Mini. What can you tell me about it?
Jamie – agreed. And anyway, who is to say that Apple would target any iPad mini specifically at book readers? Samsung hasn’t done that with its Galaxy Tab, which is more the sort of size you’d expect from an iPad mini.
I’m happy to let one aspect of my life not belong to Apple, thank you. Keep it up, Amazon.