Comments on: BBCWW Hiring A Global iPlayer Launch Director

By: william27312

william27312 — Thu, 16 Sep 2010 19:38:23 +0000

Alex, been looking for this for quite some time. Quite frankly the BBC shows are much better than anything US television shows are offering. I would quite GLADLY pay a license fee much like UK residents have to pay to have the privilege of watching BBC programming on a regular basis. Not just Top Gear (which BBC America cuts practically in half to fit within an hour), Dr. Who, or Torchwood but literally dozens of shows that I may catch a glance of or have to wait 2-3 years before they have to come out on DVD

By: JC

JC — Sat, 11 Sep 2010 11:41:05 +0000

Hi Alex, thanks for the reply. Good to read that the BBCWW hasn’t lost the plot. I appreciate the need to maximum revenues, etc, but the price points have to be realistic and should IMHO, be aimed as getting the masses on board and not trying to extract a premium off hardcore fans who probably would pay over the odds just because they are fans or collectors.

I’m not sure if BBCWW is also looking at offering rentals as well as downloads, but I would struggle to justify ‘renting’ a show for 99c on a regular basis. On the other hand, if rental prices were in the $0.29 to $0.49 range (maybe $0.29 for archive material, $0.39 for 30 min sitcoms and $0.49 for hour long shows) then I could see myself using the service reguarly and possibly as an alternative to a cable/satellite subscription.

By: Val Garrard

Val Garrard — Sat, 11 Sep 2010 10:27:25 +0000

Well done Son, so proud of you, your Dad would have been as well.
Love you lots

Mum & Jim

By: Alex

Alex — Fri, 10 Sep 2010 16:23:26 +0000

Hi JC – Alex in the BBC Worldwide press office here. You’re right – charging $10 an episode would be rather excessive….fortunately that’s not anyone’s plan. Luke used that example to highlight the theoretical *value* of niche content to its most dedicated fans, but nothing more. It wasn’t a guide to any future price point on our own VOD service. The payment model for the global iPlayer hasn’t been finalised yet, but rest assured we intend it to be good value for money!

By: Marks Brother

Marks Brother — Fri, 10 Sep 2010 12:32:43 +0000

Go Bubs !!

By: JC

JC — Fri, 10 Sep 2010 12:09:35 +0000

“Millions of people love Torchwood and would probably pay 10 bucks an episode rather than two bucks (as on iTunes).”

What are these executives sniffing? Why the hell would someone pay $10 for an episode when they can pay $2 on iTunes and beyond that, why the hell would someone pay $10 for a single episode when an entire DVD of the series for $60? These people are clueless idiots and/or are just looking to rip off viewers with over inflated pricing. Its a bit like the studios who refused to sign up to Apple’s 99c TV rental option because they think 99c is too cheap. Again, duluded execs, who think they should charges $2-$5 dollars for shows that will have just aired free the previous night/week on network TV. Idiots. Looks like they are determined to learn the hard way like the music industry!