Comments on: Facebook’s Sandberg: In The Future, All Media Will Be Personalized

By: Ronnie Simon

Ronnie Simon — Sun, 03 Oct 2010 16:10:29 +0000

An interesting startup company on this field is IQNOMY Liquid Internet: http://www.iqnomy.com
The called it the new way of doing business online

Ronnie

By: Tom Harpointner

Tom Harpointner — Thu, 30 Sep 2010 18:10:08 +0000

Excellent topic! While large companies need to figure out how to maximize the ROI from the 10′s and 100′s of millions they’ve invested in interactive marketing technology, smaller companies face an entirely different challenge — how to take advantage of today’s interactive marketing trends with limited budgets and internal resources (staff & expertise). Small and mid-size companies don’t have the luxury of using a shotgun approach to marketing. They need a properly developed and executed interactive marketing strategy that hits its mark and delivers tangible results and measurable ROMI (return on marketing investment). We’re finding that the desire to tap into the viral marketing power of social media is shared by most of our clients today (large and small).

@augieray at Forrester Research published an interesting article back in Dec. 2009 titled “2010: The Year Marketing Dies…” http://bit.ly/avBy8e. I would rename it to “2010: The Year [Marketing As We Know It] Dies… Looks like at least some of his predictions are coming true.

CEO, http://www.AISMedia.com

By: facebook-712166276

facebook-712166276 — Thu, 30 Sep 2010 16:31:25 +0000

I agree that the timeline isn’t right. At DailyMe, our Newstogram platform is delivering that level of personalization for media partners today.

By: Benjamin Lukoff

Benjamin Lukoff — Thu, 30 Sep 2010 15:55:50 +0000

I do take issue with it. I like some personalization. But I also believe in commonality. This piece may go a little too far: http://www.cityartsmagazine.com/issues/seattle/2009/01/dumbing-down-dailies — but this passage is well worth thinking about:

“The staff critic binds society together, if only by giving everyone someone to disagree with. The new, unknown critic splits audiences into interest groups. The critic starves on $125 a review; artists and audiences, starved of comprehensive coverage, drift into separate, solipsistic twilights.”

Separate, solipsistic twilights. That is what I am afraid of. Do we really want this?

By: mschmidlen

mschmidlen — Thu, 30 Sep 2010 15:37:19 +0000

While I certainly don’t/can’t take any issue with your basic premise about personalization, I would like to offer that your 3-5 year time-line is WAY OUT OF PROPORTION TO REALITY as the technology to enable this degree of personalization exists TODAY and will be implemented in the next 12-24 months, at the most, both on the web and with mobile.

We’d *LOVE* to talk to Facebook about this technology but have found resistance to the message because:
a) it CAN’T be done (as opposed to it hasn’t been done YET) and
b) NIH (not invented here) Syndrome, which is truly pandemic in Corporate America. We spend 10′s, 100′s of millions (or billions) of money on R&D and if WE can’t figure it out, IT CAN’T BE DONE…famous last words!