Summary:

By Mark Sweney: Behaviourally targeted online advertising firm continues to burn through dwindling cash reserves at $1.8m a month

Phorm, th…

Kent Ertugrul, Phorm CEO

By Mark Sweney: Behaviourally targeted online advertising firm continues to burn through dwindling cash reserves at $1.8m a month

Phorm, the behaviourally targeted online advertising firm, has posted a loss before tax of $15.6m (£9.8m) in the six months to the end of June

This article originally appeared in © Guardian News & Media Ltd..

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