Comments on: Unable To Find A Better Exit, Qualcomm Cancels Consumer-Direct FLO TV http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Staci D. Kramer http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80392 Wed, 06 Oct 2010 20:14:54 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80392 @ce1111 — I mentioned the lack of willingness to pay as one of the reasons
FLO TV failed but I think it has more to do with a lack of desire for
another $150-200 standalone device that then requires a monthly subscription
– not with total unwillingness to pay for the content itself. People are
subscribing to the white-label service and to MobiTV but as an add on to a
device they use for other purposes. I’m not suggesting the numbers who are
subscribing are huge but it doesn’t take mass acceptance to make money on
subscription products done right.

]]> By: ce1111 http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80391 Wed, 06 Oct 2010 20:03:43 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80391 I agree with the first comment. The author (no doubt falling for the evasiveness of the Qualcomm spokesperson) missed perhaps the most important point: PEOPLE WEREN’T WILLING TO PAY!

]]> By: ugly george http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80390 Tue, 05 Oct 2010 20:48:25 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80390 When O when will engineers like Paul Jacobs & paper-shufflers like Stone learn that you cannot “engineer” paid subscriptions? CDMA is NOT boobs, and people pay for Boobs! UG was (rudely) told that “adult content” is not on Qualcomm’s screen; maybe Stone can “order” them to watch News instead…I have 100,000,000 links on yah/goog/utube and “distinguished” video does not; can all of the Netizens who search daily for ugly george (somehow) be ‘lowlifes’? Media Flo. had 3 programming chiefs in 1 year; none of them had any links to their cableTV shows.Is there a lesson here?

]]> By: Tim Meyer http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80389 Tue, 05 Oct 2010 14:50:45 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80389 What was a manufacturer and IP licensor doing in the operator business in the first place? Qualcomm trying to get into the business of their customers is a doomed strategy. I think you don’t even need business 101 to figure that out.

]]> By: Bubba http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80388 Mon, 04 Oct 2010 23:57:56 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80388 What a FLObacle. Trying to jam an old TV paradigm down the new platform use. They misjudged how thin consumer wallets are at tolerating yet another subscription plan. Its nice that they have sooo much money at Qcomm that they can blow it this way.

]]> By: markaitken http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80387 Mon, 04 Oct 2010 18:54:24 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80387 Access to content CLEARLY was an issue! “Where are my local stations?” The problem was that it was not “TV” in the way people have gotten to know “TV”. It wasn’t real. Now, I would agree that it (“TV”) has to BECOME something different, but it can’t start out THAT different – and at a cost that does not warrant persistence. It should be the ‘gateway’ to the content that compliments the access and mobility and opportunities. Jeez…free might be a good starting point! Let me then pay for the ‘other stuff’ I want…and clearly there is a lot of ‘other stuff’ folks want.

]]> By: will marks http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80386 Mon, 04 Oct 2010 18:46:07 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80386 that was, what, 3 years overdue? how much money was poured down the tubes on this boondoggle.

]]> By: ed http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80385 Mon, 04 Oct 2010 18:26:02 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80385 What I’m about to say is competitive intelligence but no one listens to me anyway.

This IPTV implementation by GoogleTV, AppleTV, Flo TV has not/will succeed because they are trying to put an old paradigm model (family room viewing) on top of a new paradigm (dooh/social mobile viewing) and building a advertising/license business model that sounds good to the old media guys in the room.

IPTV is a more interactive platform that can support more robust paid content/subscription model and allow shorter time span. None of the big players in IPTV get this and they just want to license popular stuff from the big studios. Even Steve Jobs said this when introducing the AppleTV.

I do not believe based on the past 5 years of “build it and they will come and we will figure out how to charge them” approach to new media models that a larger entity will perfect the IPTV model. I will only say that the IPTV model is not a “couch consumer” model that these major players are keep trying and keep failing at..

]]> By: Mike Demler http://paidcontent.org/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80384 Mon, 04 Oct 2010 17:07:19 +0000 http://paidcontent.wp.gostage.it/2010/10/04/419-unable-to-find-a-better-exit-qualcomm-cancels-consumer-direct-flo-tv/#comment-80384 Never made any sense as a standalone device. What they misjudged was consumer (lack) willingness to pay.

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