Warner Bros. (NYSE: TWX) has hired mobile gaming veteran Greg Ballard to lead its digital games business, as the company continues to double-down on the effort. Ballard is joining Warner Bros. only four months after he was hired by mobile video ad network Transpera as CEO; he had previously spent six years as CEO of Glu (NSDQ: GLUU) Mobile.
Warner Bros. has greatly invested in games in recent years. Over the summer, the company bought Turbine, which was behind the Lord of the Rings-branded massively multiplayer online game for an estimated $160 million, and it has invested in a series of other game-related companies.
Shortly after buying Turbine, Warner Bros. appointed Jeff Junge, who was previously in charge of mergers and acquisitions for Warner Bros., to the newly created position of SVP of online games and digital games platforms to oversee Turbine as well as another gaming company it had acquired, TT Games.
It’s not clear whether Junge has left. Ballard’s title — SVP of digital games and digital distribution — and responsibilities, which include leading Turbine — are suspiciously similar. We’ve asked Warner Bros. for clarification and are awaiting a response.
Ballard will remain chairman of Transpera. In a blog post, COO Alex Galvagni, however, says he will take over Ballard’s direct responsibilities and add the title of president.