The growing popularity of smartphones is proving a double-edged sword for newspaper publishers, with the number of consumers reading more content online almost exactly counterbalanced by a decline in those buying print products, according to a report from Orange.
The telecoms company’s study found that 14% of people who access the internet on their mobile phones said they read fewer newspapers as a result.
On the flipside, 13% of respondents said that owning smartphones such as the iPhone had led them to read more newspaper content online.
However, the same is not true of all publishing sectors with 16% of mobile media users
This article originally appeared in MediaGuardian.