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	<title>Comments on: Microsoft Reportedly Shutting Down Its In-Game Ad Unit Massive</title>
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	<link>http://paidcontent.org/2010/10/09/419-microsoft-reportedly-shutting-down-its-in-game-ad-unit/</link>
	<description>The economics of digital content</description>
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		<title>By: ed</title>
		<link>http://paidcontent.org/2010/10/09/419-microsoft-reportedly-shutting-down-its-in-game-ad-unit/#comment-80460</link>
		<dc:creator><![CDATA[ed]]></dc:creator>
		<pubDate>Fri, 08 Oct 2010 22:06:48 +0000</pubDate>
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		<description><![CDATA[At some point, someone is going to blame you media guys for hyping up this crap like settop boxes and in-game advertisement (what happened to real time search?)  making companies and VC spend hundreds of millions only to sell it off for pennies on a dollar or just write it down as a loss. 

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		<content:encoded><![CDATA[<p>At some point, someone is going to blame you media guys for hyping up this crap like settop boxes and in-game advertisement (what happened to real time search?)  making companies and VC spend hundreds of millions only to sell it off for pennies on a dollar or just write it down as a loss. </p>
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