Should just say that it’s the work of my talented business parter Arun Thampi as much as mine. We are deepcalm.com a web and iPhone design and development house based in Singapore. And as you mentioned Phil G’s work was a huge influence.

On the subject of ads, it’s not an ideal situation, but we were looking to recoup our building costs a little and try and get some understanding of the sort of returns you get from in-app stuff. This is an experimental app we simply wanted rather than a serious attempt to make money.

The guys at the open platform and I were in touch throughout the development of the app, to make sure we didn’t overstep the T&Cs, our original plan was to charge a buck or two, but that was outside the allowable activities for the level of API access we have. However you can run your own ads alongside the content as long as you include the ads they provide.

Didn’t get your email asking about the ad source, hope this is a good spot to clarify! Happy to answer any further questions.