Comments on: Why Content And Commerce Is A Marriage Made In Heaven

By: BoredAtWork

BoredAtWork — Thu, 28 Oct 2010 20:55:42 +0000

Keep an eye on FadMashion. Some young players behind the site and the word is they are relaunching early next year with ecommerce built in. Not sure how they are going to execute and their site is overwhelming to look at now, diminishes their pretty excellent products, but they have about 500 designers and as many collections to browse. If they get their act together in the relaunch they will kick some serious butt. I know some bloggers who are on their site and they say good things but that to spend more time there the model would have to be worth their time. That’s the problem with launching ecommerce these days with a hybrid model as you pointed out. It’s all about execution. Not sure the guys backing this one have the capital but yes I’m a fan and hope they get added to this list.

By: debdobson

debdobson — Tue, 26 Oct 2010 21:47:44 +0000

This doesn’t surpise me at all. Digital companies do need to figure out a way to make money, that simply makes sense, but agree with Clarinette02. Need to secure identities. http://clarinettesblog.wordpress.com/2010/10/19/facebook-and-the-app-gap/

By: clarinette

clarinette — Tue, 26 Oct 2010 21:40:18 +0000

Targeting specific customer according the need based on past behavior to predict the future, this is just the Google dream. Having more competitor in the Googloply can only be healthy for all participants.
Is there any way to profile customers with still protecting and securing their identities?
A new scheme different from the traditional Facebook app http://clarinettesblog.wordpress.com/2010/10/19/facebook-and-the-app-gap/ ?

By: hdproductions

hdproductions — Tue, 26 Oct 2010 12:39:03 +0000

Not surprised to read this but the key challenge will remain as quoted, “These challenges will fuel M&A, because media companies will need to buy in transaction know-how and because retailers must build their own audience-generation engines…

By: Greg Golebiewski

Greg Golebiewski — Tue, 26 Oct 2010 11:55:33 +0000

Unbelievable.

Even Robert Andrews has finally noticed that content monetization is possible and, for those who understand the ways to do it, it can be profitable, too.

Perhaps, some day he and so many others so called experts on the economics of digital content will have the guts to admit they were wrong — internet does not have to kill publishing; it can enhance the ways people use content; however, it has to be premium content, not any piece of text formatted to look like news or magazine article.

By: Dan Williamson - SEO

Dan Williamson - SEO — Tue, 26 Oct 2010 10:44:38 +0000

The ultimate in product placement.

By: Axon Publishing

Axon Publishing — Tue, 26 Oct 2010 08:53:04 +0000

The Net-A-Porter model is particularly interesting because the retailer has, in effect, become a publisher – their iPad app in particular (see the posting http://www.axonpublish.com/2010/08/17/the-ultimate-magalogue/) contains the retailing within the publication, with no need to visit an (external) website in order to purchase – an immaculate merger of content and commerce

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Tue, 26 Oct 2010 06:37:54 +0000

Made in heaven for the commerce side of the equation, perhaps. There are other ways for publishers to think, other than as retailers, that fulfill important functions in society and in some cases may be mutually exclusive with such thinking.