When Twitter introduced its ad platform back in April, the company said ads would eventually show up in a user’s stream. That’s finally happening, although only to a limited extent for now. The company says it will be putting “promoted Tweets” (it has consistently refused to call them ads) in the streams of users of popular Twitter client HootSuite.
In April, Twitter said that third-party Twitter clients would be able to choose whether or not to distribute the “promoted Tweets” to their own users. Those that did, executives said, would get 50 percent of the resulting ad revenue. AdAge says Virgin America, Starbucks (NSDQ: SBUX) and Red Bull, will all be putting their ads in the streams of HootSuite users.
Twitter is calling this a test and says it will be “carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline” and says it “will expand the rollout only when we feel we’re delivering a high-quality user experience.” It’s clear, though, that this is very much the direction Twitter’s ad platform is heading.