Comments on: Ad Pot At End Of VOD’s Rainbow Remains Elusive http://paidcontent.org/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/ The economics of digital content Sun, 19 May 2013 22:28:22 +0000 hourly 1 http://wordpress.com/ By: Chris Bagley http://paidcontent.org/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80925 Wed, 10 Nov 2010 17:30:37 +0000 http://paidcontent.wp.gostage.it/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80925 Good comments from TVtimes. Embedded advertising is inevitable in VOD, and I’m sure it will be profitable to one degree or another. Viewers who find it creepy will be alienated; other viewers won’t be.

But there are definitely alternatives for the viewers who feel alienated by new types of product placement and other new advertising tactics. And a lot of those viewers will be happy to pay $10 a month for services like Hulu Plus and FargoTube.com.

As Joe Mullin points out in an excellent post on PaidContent.org today, online video allows for all sorts of interactivity that add value to video, which justifies subscriptions and other fees.

]]> By: tv times http://paidcontent.org/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80924 Tue, 09 Nov 2010 13:35:46 +0000 http://paidcontent.wp.gostage.it/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80924 ..you could embed advertising in them…

]]> By: tv times http://paidcontent.org/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80923 Tue, 09 Nov 2010 13:31:37 +0000 http://paidcontent.wp.gostage.it/2010/11/09/419-ad-pot-at-end-of-vods-rainbow-remains-elusive/#comment-80923 Content owners need to be working out business model for mashing up content. A quick tour of youtube will demonstrate an extremely strong interest in these, and that means audience.

How to monetise mashups should be a serious question….

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