Oodle, a company that’s long been trying to challenge Craigslist in the online classifieds space, is hoping to better organize its social media functions with the acquisition of Grouply. Terms weren’t disclosed. By using Grouply, a tool that lets users customize their social networking discussions, plans to offer more streamline the way its users buy, sell and give things to each other.
The two brands will remain separate and Grouply’s services will operate as usual, even after being integrated with Oodle.
The Oodle’s Marketplace already has a lot of social media functions, but this purchase will help those deals be more focused (at least that’s the idea). Like any other online classifieds system, San Mateo, CA-based Oodle lets users buy, sell, lend but with a twist: they can also use it to transact and give things among friends, friends-of-friends, and others in their local community.
About three years ago, Redwood City, CA-based Grouply raised a $1.3 million first round from LinkedIn founder Reid Hoffman, Harvard Angels and others.