Comments on: Flipboard Tries To Deliver Magazine Promise With New Looks For Media, Ads http://paidcontent.org/2010/12/02/419-flipboard-tries-to-deliver-magazine-promise-with-new-looks-for-media-ad/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: GNC http://paidcontent.org/2010/12/02/419-flipboard-tries-to-deliver-magazine-promise-with-new-looks-for-media-ad/#comment-81198 Wed, 08 Dec 2010 02:07:46 +0000 http://paidcontent.wp.gostage.it/2010/12/02/419-flipboard-tries-to-deliver-magazine-promise-with-new-looks-for-media-ad/#comment-81198 I guess this is good news.

Publishers have been able to deliver a slick rich media web experience (audio, video, interactivity) for about 10 years already (using Flash) but have generally chosen not to. For some reason, everyone thinks the iPad created a technology leap allowing publishers to deliver rich media over the net. It’s didn’t. It’s been achievable for many years. The big leap is getting publishers to change their mind set from web-as-a-print-replica to web as rich content. That’s the challenge.

I wish Flipboard the best of luck. I hope they succeed.

]]> By: Tablazines http://paidcontent.org/2010/12/02/419-flipboard-tries-to-deliver-magazine-promise-with-new-looks-for-media-ad/#comment-81197 Thu, 02 Dec 2010 16:49:46 +0000 http://paidcontent.wp.gostage.it/2010/12/02/419-flipboard-tries-to-deliver-magazine-promise-with-new-looks-for-media-ad/#comment-81197 The new Flipboard looks amazing as does Project Magazine. Two different approaches.. both good. I’m loving what Im seeing lately

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