By: Shannon Fagan

Shannon Fagan — Sat, 11 Dec 2010 03:59:31 +0000

Media use in China is poised to grow in relation to many factors, including the monetization of illegal use and theft online and in print. Its impact on “the fortunes of European and North American photographers” will be correlated to the embrace of the local market to new licensing models and acceptance of stock image use versus that of assignment. In contrast to the US and Europe, print use is still fairly robust in China. China saw 6.3% newspaper ad revenue growth in 2008. That being said, China is not insular from what is being observed elsewhere. The Deputy General Secretary of the China Advertising Association has noted that “paper media faces a crisis, new media has the best development opportunity” in China.

China’s ad market is experiencing exciting growth not just for increased ad revenue spends. There is much room for creative advertising in line with the trend towards new media. The most significant change being seen is user generated content. Figures from 2009 showed that 26% of China’s population was on the internet. This equates to 338 Million of the Chinese population. This 26% embrace of the internet in China is nearly equal to the entire population of The United States and Canada combined++

Shannon Fagan

++Chair, ASMP Stock Imaging License Committee++
++Photography Business Development Consultant in Beijing, China++

By: Guy Borgford

Guy Borgford — Mon, 06 Dec 2010 16:13:46 +0000

Go digital!

Comments on: Magna: Global Online Ad Spend Will Overtake Newspapers By 2013

By: Shannon Fagan

By: Guy Borgford