Time Inc. (NYSE: TWX) is continuing the restructuring that has started on the sales and marketing side with a few personnel changes in news and sports. The moves come as Jack Griffin settles into the CEO seat after three months since taking over. The magazine publisher has decided to split the News & Sports Group and create two independent departments. The formation of two autonomous groups, one for news, one for sports — with their own separate P&L’s — reflects what insiders say has been a promise by Griffin to elevate news content in light of the perceived greater attention that was given to the Lifestyle and Style & Entertainment segments under the company’s last major reorg two years ago under former CEO Ann Moore, who retired this fall.
Under the new order of things, Mark Ford, who for the past two years has served as president of the single the News & Sports Group, is being promoted to EVP of Time Inc. and president of the new Sports Group. In addition, John Q. Griffin, former president of Publishing at the National Geographic Society, has been tapped as EVP of Time Inc. and a president of the News Group. (The two will assume their new roles on Jan. 3; the release also points out that John Q. Griffin and Jack Griffin are not related.)
As part of the musical chairs, Kim Kelleher is being moved over from her perch as publisher of Sports Illustrated to become Time magazine’s publisher. In turn, Money publisher Frank Wall will take his title over to SI replacing Kelleher. It all comes full circle, as Brendan Ripp, the former Time ad sales who was named the magazine’s publisher last May, will succeed Wall at Money.
The other recent changes under the Griffin regime include the hiring of Interactive Advertising Bureau head Randall Rothenberg as Time Inc.’s first digital head, and overhauling the sales and marketing teams.