Comments on: Parsing Pew: What The Latest Online Content Buying Numbers Really Say

By: TouchStorm

TouchStorm — Wed, 23 Feb 2011 19:06:41 +0000

Interesting that after music (which is dying) and software (which no consumer considers content) that we drop to less than 1 in 5 people for what many consider “content” like news, magazines and books. The shift in the business model is not as interesting as the shift in the business idea. The idea of an app as a content mechanism in the way that a newspaper or magazine subscription used to be. It seems like this kind of reframing of the conversation will go a long way toward consumer adoption. We are used to paying for apps, but we don’t want to pay for news online. The question remains, “can we change from an online newspaper into a news app and will consumers be okay with this?” It’s too early to tell, but it seems like the right direction to begin testing.

Sean W.
SVP Marketing
TouchStorm
http://www.TouchStorm.com

By: Jeff J

Jeff J — Sun, 02 Jan 2011 13:59:03 +0000

Nicely written. Virtual products are like printing money, and have a huge benefit of being immediate demand scale metrics… damn near realtime sales intel lets creators be agile in confidently following the curve their audience creates. I think all screens as target for consumption with creditcard on file low friction buys in open marketspace is definitely the modus operandi of the winners here.

By: Charlie McHenry

Charlie McHenry — Fri, 31 Dec 2010 03:33:10 +0000

Easy for you to say. I’ll take all the data I can get.

By: Brendan

Brendan — Thu, 30 Dec 2010 18:54:54 +0000

100% percent of internet users have bought multiple products which they wish they never had and now is stuffing their attic, garag or is on sale right now on ebay. So there.