Comments on: FT’s Paid Digital Subs Up 71 Percent In A Year http://paidcontent.org/2011/01/14/419-fts-paid-digital-subs-up-71-percent-in-a-year/ The economics of digital content Tue, 21 May 2013 18:39:00 +0000 hourly 1 http://wordpress.com/ By: Richard Tobin http://paidcontent.org/2011/01/14/419-fts-paid-digital-subs-up-71-percent-in-a-year/#comment-81719 Mon, 17 Jan 2011 13:23:14 +0000 http://paidcontent.wp.gostage.it/2011/01/14/419-fts-paid-digital-subs-up-71-percent-in-a-year/#comment-81719 Which goes to show when addressing a business and professional market there is ‘half a chance’ of knocking in a nail upon which to be reasonably confident of hanging a hat.

The business/professional customer’s perception of the ‘cost/benefit’ equation is more tangible; the payout can be seen to be less than the payback because it is easy to relate both to monetary values.

This is the hurdle to clear with consumer oriented media.

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