Mixbook, a fast-growing site that lets users create and then order or share photobooks, has purchased more established rival Scrapblog. Financial terms of the deal were not released, although Scrapblog had raised more than $10 million from investors including Disney’s Steamboat Ventures. In recent months, however, Scrapblog’s traffic had dropped off sharply and Jill Braff, the Glu Mobile (NSDQ: GLUU) veteran who joined the company as CEO a year-and-a-half ago, stepped down in November.
Asked about Scrapblog’s recent difficulties during an interview, Mixbook CEO Andrew Laffoon said the site’s traffic had been on a “slow decline” in part because of unspecified “operational challenges.” By contrast, he said his own site had been growing quickly and its financials were “very strong” — something that had allowed the company to purchase a once-larger rival. He would not say how the deal was structured or whether any cash changed hands.
While both sites let users put together scrapbooks, photobooks, and calendars using photos gathered from elsewhere online, Laffoon said Mixbook had initially focused on the photobook space, while Scrapblog is better known for its scrapbooks. Laffoon that the two sites will now be combined and primarily use the Mixbook brand name. Mixbook, he said, will add features that are currently only available on Scrapblog. Together, the sites will have five million customers.