Comments on: News Corp’s BSkyB Buying The Cloud WiFi Network? http://paidcontent.org/2011/01/24/419-news-corps-bskyb-buying-the-cloud-wifi-network/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Antony Watts http://paidcontent.org/2011/01/24/419-news-corps-bskyb-buying-the-cloud-wifi-network/#comment-81969 Mon, 24 Jan 2011 12:55:33 +0000 http://paidcontent.wp.gostage.it/2011/01/24/419-news-corps-bskyb-buying-the-cloud-wifi-network/#comment-81969 Why oh why is the battle only fought for delivery channels, not for excellence of creative content? We need somehow to get the channels open and the competition to be about programs and services.

]]> By: MarkP http://paidcontent.org/2011/01/24/419-news-corps-bskyb-buying-the-cloud-wifi-network/#comment-81968 Mon, 24 Jan 2011 10:54:11 +0000 http://paidcontent.wp.gostage.it/2011/01/24/419-news-corps-bskyb-buying-the-cloud-wifi-network/#comment-81968 I agree it is an interesting acquisition and for now I see them adopting something similar to the BT approach of taking your fixed broadband with you. I think I remember recently reading something about Virgin Media looking to do something similar. Some US cable operators have had success with this. The big question is what are Sky’s broader mobile plans. I can’t see them being content with a little bit of public wifi and a few mobile apps. In the past James Murdoch stated that he wasn’t a big fan of the opportunities for quad play and at the time that was probably correct. The world has moved on however and I would be surprised if Sky don’t have some more ambitious mobile plans – acquire 3? whitespace spectrum? MVNO (zzz)

By the way, my understanding of their Easynet exit was that they sold off the business customers but retained the Easynet network and LLU infrastructure

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