Comments on: How News Corp Plans To Profit From Mobile Audio Subscriptions In India http://paidcontent.org/2011/01/25/419-how-news-corp-profits-from-mobile-audio-subscriptions-in-india/ The economics of digital content Wed, 22 May 2013 03:46:21 +0000 hourly 1 http://wordpress.com/ By: Nikhil Pahwa http://paidcontent.org/2011/01/25/419-how-news-corp-profits-from-mobile-audio-subscriptions-in-india/#comment-82019 Wed, 26 Jan 2011 15:38:39 +0000 http://paidcontent.wp.gostage.it/2011/01/25/419-how-news-corp-profits-from-mobile-audio-subscriptions-in-india/#comment-82019 Robert,
it isn’t exactly a subscription model: you pay to access a particular movie, then pay per minute to listen. The audio cinema concept hasn’t been created by news corp, but by UTV New Media, around a year ago. News Corp perhaps intends to emulate it with their TV shows.

News Corp owned STAR had piloted abridged audio versions of TV shows four years ago: they charged Rs. 6 per minute then, targeting those who missed the show due to a power cut (which occur daily in some parts of India, especially in the summer).

From what I’m told, something similar is now planned for video content.

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