http://paidcontent.org/2011/01/29/419-yahoo-loses-mobile-vp-michael-shim-to-groupon/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/01/29/419-yahoo-loses-mobile-vp-michael-shim-to-groupon/#comment-82095 Sat, 29 Jan 2011 01:05:52 +0000 http://paidcontent.wp.gostage.it/2011/01/29/419-yahoo-loses-mobile-vp-michael-shim-to-groupon/#comment-82095 Velti’s flotation only goes to show what active space we operate in – it’s obviously an extremely interesting time to be in mobile marketing. While much of the press and analysts’ attention has been focused on display advertising networks, it is important to realize that the companies which will attract future M&A interest will be those that have genuine effectiveness as their focus. In the past, the industry has perhaps been guilty of placing too much emphasis on quantity rather than quality – looking at “reach” or how many impressions a mobile marketing company can deliver rather than how effective or profitable those impressions are. In the future, I would expect companies with a more generalist focus to attract less interest, and those with a specific, profitable and proven solution to take precedence.

]]> http://paidcontent.org/2011/01/29/419-yahoo-loses-mobile-vp-michael-shim-to-groupon/#comment-82094 Sat, 29 Jan 2011 00:48:44 +0000 http://paidcontent.wp.gostage.it/2011/01/29/419-yahoo-loses-mobile-vp-michael-shim-to-groupon/#comment-82094 Raymond, make Michael regret leaving Yahoo!
The new mobile social media must: blend with the consumers’ real-life activities; respect their privacy; enhance shared experiences; and offer new and improved features to capitalize on existing behaviors, such as texting and IM.
The best and most effective mobile marketing will tell a story, keep the conversations real, bring people together, create shared experiences around the brand’s story, and deliver these results.

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