U.S. 2010 digital revenue: $1 billion
Snapshot: Even during the worst parts of the recession, Gannett’s individual interactive units performed consistently well. And the company has managed to diversify its digital operations beyond selling ads on the websites of its newspapers and TV stations, with operations like rich media provider Pointroll and social media marketing unit Ripple6. Digital, however, has not been totally immune to the deep cost cuts at Gannett over the last few years. In May, Gannett decided to streamline its digital holdings by folding Ripple6 into Pointroll.
Key digital move in 2010: The company partnered with Yahoo in July to sell the portal’s ad inventory through its local newspapers and TV stations. As part of the deal, Gannett can also provide its editorial content to Yahoo, which will feature it on its properties, including its home page.
How we generated our estimate: Gannett reported $1 billion in digital revenue in 2010, up 10.2 percent from the year before. The company’s digital unit, which includes operations like Pointroll, contributed $618 million of the total, while online ad sales at its newspapers contributed the remainder. We assume that the vast majority of the company’s digital revenue comes from North America.