Comments on: Facebook Video Count Has Been Plummeting For Five Months

By: Erkan Gencol

Erkan Gencol — Tue, 08 Feb 2011 08:34:57 +0000

Somebody should mention the elephant in the room; you can not share the FB videos. Yet this might pose a niche opportunity for FB to become the host of private videos. But if you’d compare it to the snowball effect of sharing, it looks like there’s more room to this nose diving.

By: K. Cerney

K. Cerney — Mon, 07 Feb 2011 19:09:45 +0000

Great observations, Skip. I’d also tag on the fact that as marketers increase focus on measuring their social marketing activities, they are finding that Facebook’s video statistics pale in comparison to YouTube. I have nearly ceased posting any Facebook videos because I receive very little data, whereas I can embed a YouTube link and receive a great deal of data to help me understand the effectiveness of my videos. My guess is that this is contributing to the decline mentioned in the above article.

By: Skip Fredricks

Skip Fredricks — Mon, 07 Feb 2011 14:42:37 +0000

It amazes me how people over analyze. Do they even use Facebook. I do, I use it extensively for promotion and marketing and yes staying in contact with friends. Here is my take. More people are using Facebook on mobile devices then ever before. People are only interested in reading a quick post with what their friends are doing along with a picture, they don’t have time to look at a video, because it slows them down from posting their own status, and it slows them down from reading the next update/post from friends and most of the video is crap anyway. Additionally it was a novelty at first.