Comments on: Super Bowl XLV: Motorola’s New Xoom Ad References ’1984′ http://paidcontent.org/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Stephen Klein http://paidcontent.org/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82316 Tue, 08 Feb 2011 15:24:55 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82316 A number of serious flaws in the story here…not to mention human sensitivity.
First: if the girl is an iPad user (which being drone-clothed she presumably is) why is the tablet on her desk the Xoom (in a quick freeze upon replaying on the web one sees a logo on the front, therefore a Xoom)? I suppose the guy put it on her desk, but that’s not shown, so upon first viewing (without freezing, which doesn’t happen when watching the $3M per :30 superbowl ad on tv) one presumes that she’s watching an iPad, and it looks darn good.
Second: if the guy is so independent and cool, why is he attracted to the drone girl? Her good looks alone obviously. Pretty shallow reason for an independent modern man.
So are we to take away from this spot: shallow men interested in looks alone prefer Xoom tablets?

]]> By: Dewdle http://paidcontent.org/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82315 Mon, 07 Feb 2011 16:15:30 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82315 are you f*$#!@! kidding me? Big Brother in apple’s “1984″ ad was referring to IBM, not the freakin’ commodore 64.

]]> By: Mike Sarrow http://paidcontent.org/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82314 Mon, 07 Feb 2011 11:28:36 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-motorolas-new-xoom-ad-references-1984/#comment-82314 This is not the first time this concept was done. I shot a short film, “Do Not Disconnect” in 2009 with a girl breaking out of a world plugged into headphones.

Since we’re not expecting credit from Motorola, I’m asking people to please take a few minutes to watch how this idea was first done. Decide for yourself if you think this is too similar. We really have no recourse, but to post on blogs and comments sections. Motorola’s lawyers are surely well-paid.

Please watch our short film. It’s not an ad; it’s a fun, heartfelt indie.

Thank you!

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