Comments on: Super Bowl XLV: The People Of Groupon Are In Trouble http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ By: just left groupon http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82310 Tue, 08 Feb 2011 03:09:19 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82310 Groupon just doesn’t have a good sense of humor. Watch the video that accompanies the unsubscribe page, http://www.groupon.com/san-jose/unsubscribe.

A programmer appears to get a cup of coffee thrown in his face because you unsubscribed from the Groupon service.

]]> By: kirsteno http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82309 Mon, 07 Feb 2011 21:54:25 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82309 MEH. What do you expect from a company CEO who once spearheaded a fundraising campaign to build a heated dome over the city of Chicago?

]]> By: Jim http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82308 Mon, 07 Feb 2011 20:57:04 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82308 What a bunch of pretentious dbags who probably don’t help any real causes anyway. After you donate $100k to each of these charities, then come back and act all sanctimonious. Until then stfu.

]]> By: Jill Kennedy http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82307 Mon, 07 Feb 2011 19:16:13 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82307 I think the epic fail here isn’t the poor execution of a questionable joke, the deeper problem is the company execs who hit the Go Button on it. They could have pulled the spot after seeing it – but thought it good and (probably) funny enough to run. That’s poor judgment and doesn’t bode well for the future of the company. And… they offer a lot of horrible deals on products that people don’t really want and definitely don’t need.

http://mankabros.com/onmedea/2011/01/the_trouble_with_groupon.html

]]> By: Mary Beth Jost http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82306 Mon, 07 Feb 2011 18:56:42 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82306 Financial gain on the back of the genocide of a people and a culture is amoral.
For that reason, not because it is a hot twitter topic, is what makes the groupon ad greviously objectionable and reprehensible.
Groupon has the opportunity to promote the cause of the people of Tibet by publicly making amends.
Short of that, I have bought my last groupon.

]]> By: Michelle Brannnan http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82305 Mon, 07 Feb 2011 18:08:10 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82305 The first time I saw the ad I had no clue what they were trying to at. After watching it a few more times I was still not sure but I knew for sure they weren’t trying to help Tibet in any way simply through the ad. I have now read their blog and a lot of articles behind the ad.

They did a very bad job of communicating what they wanted people to know. Are the millions of non-industry people who saw that ad going to go out and find out whether or not Groupon supports Tibet? Probably not. They didn’t communicate the fact they were making fun of themselves or that they do support Tibet. And if I am not mistaking communicating is a key part of what we do.

However, after reading their blog the initial idea of making fun of people for always wanting a good deal is a good idea. I just don’t believe they executed it the right way.

]]> By: Steve Layne http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82304 Mon, 07 Feb 2011 16:27:57 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82304 One persons sense of humor is not another’s. They took a chance with these ads and they lost.
They and others can try to rationalize it anyway they want. But they were crappy ads that
backfired and offended more people than I would imagine they ever thought. As the old line
goes, “You only have one chance to make a first impression” Unfortunately for Groupon they
used their one shot the wrong way.

]]> By: jasonmm http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82303 Mon, 07 Feb 2011 15:42:22 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82303 I believe the guys at Groupon were trying to get some extra media attention to their commercial and brand. That’s why, perhaps, they attempted to do a controversial pice that would be shown around everywhere. The move clearly backfired, since the commercial wasn’t even fun, or smart. It didn’t even create awareness on the situation in Tibet. It just pissed people off. I read a very good analysis on this on this blog: http://bit.ly/glJWR4

]]> By: ChrisM http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82302 Mon, 07 Feb 2011 15:37:09 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82302 Aside from Tibet, I thought when Internet companies ran Super Bowl ads, it was a “signal” of end times for that company. All the deals I am getting nowadays are save $10 on $20, mainly for service providers like hair stylists and spas, wonder if they have already ridden the wave of valuable coupons on the web.

]]> By: GlennNYC http://paidcontent.org/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82301 Mon, 07 Feb 2011 14:45:13 +0000 http://paidcontent.wp.gostage.it/2011/02/07/419-super-bowl-xlv-the-people-of-groupon-are-in-trouble/#comment-82301 If they really wanted to make a joke about celebrity social consciousness, they could have easily created a fake cause and the joke would have actually been funny. My immediate reaction last night was just to recoil from the horrifically bad taste of it.

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