http://paidcontent.org/2011/02/11/419-groupon-pulls-quirky-ads-starbucks-schultz-joins-board/ The economics of digital content Thu, 23 May 2013 13:16:26 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/02/11/419-groupon-pulls-quirky-ads-starbucks-schultz-joins-board/#comment-82377 Fri, 11 Feb 2011 15:50:13 +0000 http://paidcontent.wp.gostage.it/2011/02/11/419-groupon-pulls-quirky-ads-starbucks-schultz-joins-board/#comment-82377 Maybe next they can pull the FTD deal. TechCrunch called it a “bait-and-switch”. http://techcrunch.com/2011/02/11/valentines-day-bait-switch-groupon-must-avoid-becoming-just-another-useless-coupon-site/

]]> http://paidcontent.org/2011/02/11/419-groupon-pulls-quirky-ads-starbucks-schultz-joins-board/#comment-82376 Fri, 11 Feb 2011 14:18:30 +0000 http://paidcontent.wp.gostage.it/2011/02/11/419-groupon-pulls-quirky-ads-starbucks-schultz-joins-board/#comment-82376 Note to Groupon: You can hang on to the “quirky” label all you want, but this ad campaign wasn’t quirky; it was horrible and revealing in the most painful way. I saw the one with Cuba Gooding Jr. just last night and it made everything clear. Whether it’s the ice shelf, Brazilian rainforests or Tibetan self-determination, this campaign is simply too revealing about Groupon and the people who love it: They really don’t care about selling out a few million Tibetans if it means getting $20 off at their favorite restaurant. If you like the restaurant so much, it’s in your best interest to pay a fair price for a good meal. Or do you really think the restaurant can stick around by offering those deep discounts – for which it only gets half the revenue.

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