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	<title>Comments on: Ivi TV Loses Major Court Decision &#8212; But Shouldn&#8217;t Have</title>
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	<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/</link>
	<description>The economics of digital content</description>
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		<title>By: Frank Frank Frank</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82624</link>
		<dc:creator><![CDATA[Frank Frank Frank]]></dc:creator>
		<pubDate>Mon, 26 Sep 2011 22:41:44 +0000</pubDate>
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		<description><![CDATA[everyone nos the pig corporations always wins in the us. set up ur website in costa rica or cuba and thumb ur nose at uncle sam]]></description>
		<content:encoded><![CDATA[<p>everyone nos the pig corporations always wins in the us. set up ur website in costa rica or cuba and thumb ur nose at uncle sam</p>
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		<title>By: Preston Padden</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82623</link>
		<dc:creator><![CDATA[Preston Padden]]></dc:creator>
		<pubDate>Thu, 24 Feb 2011 02:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82623</guid>
		<description><![CDATA[The cable and satellite compulsory licenses have long been outdated, unnecessary and marketplace distorting.  Now we can add that they impede the introduction of new television distribution competition.

I am old enough that I was in the room when the cable compulsory license deal was struck between cable, broadcasting and Hollywood.  Cable got a compulsory license for one reason.  Everyone thought it would be unduly burdensome for a cable operator to have to negotiate with the owners of each program on the broadcast channel&#039;s schedule.  No one thought of the possibility that the broadcast channel could act as a &quot;rights aggregator&quot; and offer the cable operator a single source for all of the program rights on the channel&#039;s schedule.  Then Time, Inc. created the first cable channel, HBO, and performed that exact rights aggregator role.  

Today cable and satellite operators contract in the free market to license the carriage of hundreds of cable channels without any compulsory license - the channels act as rights aggregators.  The carriage of broadcast channels could be handled in the same way.  The problem is that because of the existence of the compulsory license, local channels typically do not seek the right to sub-license the network and syndicated programs they license for their schedule.  The best policy would be to phase out ALL the compulsory licenses over a 12 or 18 month period.  During that time the local channels could secure all the programming rights they need to act as rights aggregators - just like the cable channels do.  Then, every TV distribution platform - cable, satellite, online, etc. (including ivi) would be free to contract in the marketplace to retransmit the local stations.  And, the phase out of the compulsory licenses would enable us to repeal all the regulations that were adopted to compensate for the market distorting effects of the compulsory license including the FCC&#039;s must carry, retransmission consent, network non-duplication and syndicated exclusivity rules.]]></description>
		<content:encoded><![CDATA[<p>The cable and satellite compulsory licenses have long been outdated, unnecessary and marketplace distorting.  Now we can add that they impede the introduction of new television distribution competition.</p>
<p>I am old enough that I was in the room when the cable compulsory license deal was struck between cable, broadcasting and Hollywood.  Cable got a compulsory license for one reason.  Everyone thought it would be unduly burdensome for a cable operator to have to negotiate with the owners of each program on the broadcast channel&#8217;s schedule.  No one thought of the possibility that the broadcast channel could act as a &#8220;rights aggregator&#8221; and offer the cable operator a single source for all of the program rights on the channel&#8217;s schedule.  Then Time, Inc. created the first cable channel, HBO, and performed that exact rights aggregator role.  </p>
<p>Today cable and satellite operators contract in the free market to license the carriage of hundreds of cable channels without any compulsory license &#8211; the channels act as rights aggregators.  The carriage of broadcast channels could be handled in the same way.  The problem is that because of the existence of the compulsory license, local channels typically do not seek the right to sub-license the network and syndicated programs they license for their schedule.  The best policy would be to phase out ALL the compulsory licenses over a 12 or 18 month period.  During that time the local channels could secure all the programming rights they need to act as rights aggregators &#8211; just like the cable channels do.  Then, every TV distribution platform &#8211; cable, satellite, online, etc. (including ivi) would be free to contract in the marketplace to retransmit the local stations.  And, the phase out of the compulsory licenses would enable us to repeal all the regulations that were adopted to compensate for the market distorting effects of the compulsory license including the FCC&#8217;s must carry, retransmission consent, network non-duplication and syndicated exclusivity rules.</p>
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		<title>By: Anthony Bontrager</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82622</link>
		<dc:creator><![CDATA[Anthony Bontrager]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 21:25:21 +0000</pubDate>
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		<description><![CDATA[Mike, well said.]]></description>
		<content:encoded><![CDATA[<p>Mike, well said.</p>
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		<title>By: Mike</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82621</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 18:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82621</guid>
		<description><![CDATA[Joe, even if IVI had qualified as a cable system, they still would have had to comply with the &quot;must-carry / retransmission consent&quot; portion of the Communications Act.  Per this act, the broadcasters - not the system operators - choose whether they are minimally compensated per the Copyright Act (must carry) or whether they negotiate for compensation at the risk of not being carried if they cannot come to an agreement (retransmission consent). 

Why should a cable company be forced to pay $0.50 or $1.00 per sub per local channel while IVI retransmits for free?  If IVI were to win, does that mean the cable companies no longer have to pay the fee?

You are right that satellite companies faced the same issue of rights - but the Communications Act laid out the rules and they too had to comply.  The relevance is not a &quot;cable company&quot; but an &quot;MVPD&quot; which connotes and conveys certain rights per the Act - the relevant portion in this case being adherence to the must carry / retransmission consent.

IVI sorely missed the boat, and quite frankly their arguments were immature.  They had no chance, and have no chance on appeal unless the Communications Act is deemed to be unconstitutional.  Unlikely.]]></description>
		<content:encoded><![CDATA[<p>Joe, even if IVI had qualified as a cable system, they still would have had to comply with the &#8220;must-carry / retransmission consent&#8221; portion of the Communications Act.  Per this act, the broadcasters &#8211; not the system operators &#8211; choose whether they are minimally compensated per the Copyright Act (must carry) or whether they negotiate for compensation at the risk of not being carried if they cannot come to an agreement (retransmission consent). </p>
<p>Why should a cable company be forced to pay $0.50 or $1.00 per sub per local channel while IVI retransmits for free?  If IVI were to win, does that mean the cable companies no longer have to pay the fee?</p>
<p>You are right that satellite companies faced the same issue of rights &#8211; but the Communications Act laid out the rules and they too had to comply.  The relevance is not a &#8220;cable company&#8221; but an &#8220;MVPD&#8221; which connotes and conveys certain rights per the Act &#8211; the relevant portion in this case being adherence to the must carry / retransmission consent.</p>
<p>IVI sorely missed the boat, and quite frankly their arguments were immature.  They had no chance, and have no chance on appeal unless the Communications Act is deemed to be unconstitutional.  Unlikely.</p>
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		<title>By: Anthony Bontrager</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82620</link>
		<dc:creator><![CDATA[Anthony Bontrager]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 06:58:02 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82620</guid>
		<description><![CDATA[Joe, yes, for the compulsory licensing scheme it is designed for specific types of entities to be able to participate.  Cable companies and similar MSO&#039;s are required to enter into re-transmission consent or must carry agreements with local broadcasters in order to access their signals.  Not only does this dictate the rates that cable co&#039;s pay for carriage on a per-subscriber basis, but it also deals with distant signal and other issues specific to local broadcasters.  If ivi were truly looking to pay the same rates and abide by the same rules, they would have found a willing audience with the local broadcasters.  However, ivi&#039;s attempt to simply pay $100 to the copyright office for these distribution rights is blatant in its attempt to avoid paying current market rates.  It&#039;s too bad actually as their interface looked like it had some promise.]]></description>
		<content:encoded><![CDATA[<p>Joe, yes, for the compulsory licensing scheme it is designed for specific types of entities to be able to participate.  Cable companies and similar MSO&#8217;s are required to enter into re-transmission consent or must carry agreements with local broadcasters in order to access their signals.  Not only does this dictate the rates that cable co&#8217;s pay for carriage on a per-subscriber basis, but it also deals with distant signal and other issues specific to local broadcasters.  If ivi were truly looking to pay the same rates and abide by the same rules, they would have found a willing audience with the local broadcasters.  However, ivi&#8217;s attempt to simply pay $100 to the copyright office for these distribution rights is blatant in its attempt to avoid paying current market rates.  It&#8217;s too bad actually as their interface looked like it had some promise.</p>
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		<title>By: Jon</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82619</link>
		<dc:creator><![CDATA[Jon]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 04:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82619</guid>
		<description><![CDATA[Anthony Bontrager, your embarrassing posts that are blatant attempts at a commercial for your &quot;services&quot; to license need to go away.  At least make an intelligent comment that isn&#039;t a shameful and poorly disguised attempt at getting work. Clearly, you have too much time on your hands.  There must be a rock waiting for you to crawl back under it. ]]></description>
		<content:encoded><![CDATA[<p>Anthony Bontrager, your embarrassing posts that are blatant attempts at a commercial for your &#8220;services&#8221; to license need to go away.  At least make an intelligent comment that isn&#8217;t a shameful and poorly disguised attempt at getting work. Clearly, you have too much time on your hands.  There must be a rock waiting for you to crawl back under it. </p>
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		<title>By: Joe Mullin</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82618</link>
		<dc:creator><![CDATA[Joe Mullin]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 04:34:44 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82618</guid>
		<description><![CDATA[Hi Anthony, thanks for your comment.  I guess I am just trying to break this down to its fundamental question—did Congress want only a certain type of technology or a certain type of company to have access to the benefit of the compulsory license? Or was the intent that many types of technologies/companies should be able to access this benefit and have a level playing field? It seems to me, based both on the text of the law (again, why add &quot;other communications channels?&quot;) and the history of related cases, that it&#039;s much more likely Congress intended for the latter policy. That also seems like the policy most likely to benefit the public and encourage innovation. 

You say ivi is trying to avoid paying fair compensation -- I wonder if you feel the same way about cable companies? Because all ivi is asking to do here is pay the same rates that the cable companies pay.]]></description>
		<content:encoded><![CDATA[<p>Hi Anthony, thanks for your comment.  I guess I am just trying to break this down to its fundamental question—did Congress want only a certain type of technology or a certain type of company to have access to the benefit of the compulsory license? Or was the intent that many types of technologies/companies should be able to access this benefit and have a level playing field? It seems to me, based both on the text of the law (again, why add &#8220;other communications channels?&#8221;) and the history of related cases, that it&#8217;s much more likely Congress intended for the latter policy. That also seems like the policy most likely to benefit the public and encourage innovation. </p>
<p>You say ivi is trying to avoid paying fair compensation &#8212; I wonder if you feel the same way about cable companies? Because all ivi is asking to do here is pay the same rates that the cable companies pay.</p>
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		<title>By: this_guy_is_a_tool</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82617</link>
		<dc:creator><![CDATA[this_guy_is_a_tool]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 01:57:57 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82617</guid>
		<description><![CDATA[the previous poster is a tool]]></description>
		<content:encoded><![CDATA[<p>the previous poster is a tool</p>
]]></content:encoded>
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		<title>By: Anthony Bontrager</title>
		<link>http://paidcontent.org/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82616</link>
		<dc:creator><![CDATA[Anthony Bontrager]]></dc:creator>
		<pubDate>Wed, 23 Feb 2011 01:10:29 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/02/23/419-ivi-tv-loses-major-court-decision-but-shouldnt-have/#comment-82616</guid>
		<description><![CDATA[Joe, the issue is not whether ivi can be classified as a cable system but can it rely on the compulsory license scheme as outlined in US Copyright law.  The answer here is unequivocally NO as they do not meet the definitional requirements.  Here the compulsory license scheme is available to what are called “secondary transmissions” of broadcast content.  These secondary transmissions are essentially only available to Multi-Dwelling Unit (MDU) providers, satellite carriers, educational providers and non-profits.  ivi fits none of these definitions.  

I&#039;d also draw your attention to numerous earlier claims by ivi that they are NOT a cable company, which adds more fuel to the speculative fire that they are claiming to be anything they can in order to avoid paying fair compensation to copyright holders.  Its a shame actually as most, if not all, of the broadcast groups are open for business and interested in licensing their content to Internet based platforms provided certain legal and contractual issues are met.  

I talk further about the ivi situation and their flawed legal position in a blog post I wrote last year.  You can find it at http://www.anthonybontrager.com/2010/11/23/state-of-play/]]></description>
		<content:encoded><![CDATA[<p>Joe, the issue is not whether ivi can be classified as a cable system but can it rely on the compulsory license scheme as outlined in US Copyright law.  The answer here is unequivocally NO as they do not meet the definitional requirements.  Here the compulsory license scheme is available to what are called “secondary transmissions” of broadcast content.  These secondary transmissions are essentially only available to Multi-Dwelling Unit (MDU) providers, satellite carriers, educational providers and non-profits.  ivi fits none of these definitions.  </p>
<p>I&#8217;d also draw your attention to numerous earlier claims by ivi that they are NOT a cable company, which adds more fuel to the speculative fire that they are claiming to be anything they can in order to avoid paying fair compensation to copyright holders.  Its a shame actually as most, if not all, of the broadcast groups are open for business and interested in licensing their content to Internet based platforms provided certain legal and contractual issues are met.  </p>
<p>I talk further about the ivi situation and their flawed legal position in a blog post I wrote last year.  You can find it at <a href="http://www.anthonybontrager.com/2010/11/23/state-of-play/" rel="nofollow">http://www.anthonybontrager.com/2010/11/23/state-of-play/</a></p>
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