Comments on: The Xoom Wrap: Reviewers Praise Software, Wince At Price, Wait For iPad2 http://paidcontent.org/2011/02/24/419-the-xoom-wrap-reviewers-praise-software-wince-at-price-wait-for-ipad2/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ By: Sebastien_Givry http://paidcontent.org/2011/02/24/419-the-xoom-wrap-reviewers-praise-software-wince-at-price-wait-for-ipad2/#comment-82670 Fri, 25 Feb 2011 17:47:22 +0000 http://paidcontent.wp.gostage.it/2011/02/24/419-the-xoom-wrap-reviewers-praise-software-wince-at-price-wait-for-ipad2/#comment-82670 As long as tablets will be positionned as Entertainment devices which do not replace neither the phone, nor a laptop (yet); and as long as they will be priced very steeply; it will be darn hard for other manufacturers than Apple to meet analyst’s sales expectations. Sales of Samsung’s tablet during past Christmas season are best proof of it; iPad still rules. For me it’s a question of customer segmentation. All manufacturers are trying to compete on Apple’s turfs: high price multimedia devices, but as the article says above, well; on Android you’re pretty far from having the entertainment quality level you have with the AppStore and iTune.

I would thus tend to favour two sales boost: significantly lower price of devices; and a much more business oriented approach with business applications, solutions, etc. So far they are all gearing at the same consumer: the wealthy consumer who can spend $800 on a nice multimedia gadget. Interesting segment, but already taken by Apple no?

]]> By: Marcelo Guerra http://paidcontent.org/2011/02/24/419-the-xoom-wrap-reviewers-praise-software-wince-at-price-wait-for-ipad2/#comment-82669 Fri, 25 Feb 2011 15:16:18 +0000 http://paidcontent.wp.gostage.it/2011/02/24/419-the-xoom-wrap-reviewers-praise-software-wince-at-price-wait-for-ipad2/#comment-82669 great to see a real competitor to the iPad – will keep the pressure on Apple and others to innovate

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