Google (NSDQ: GOOG) has purchased Green Parrot Pictures, a small Irish company that has built video quality technology used in big films, such as Lord of the Rings and Spider-Man. In a blog post, Google says it hopes to use Green Parrot’s technology to improve the quality of amateur clips uploaded on YouTube.
From the blog post:
Take, for example, videos of recent protests in Libya. Although emotionally captivating, they can be jerky, blurry or unsteady. What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site? You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this.
This is the latest Google acquisition intended to boost YouTube. Just last week, the company purchased webisode syndicator Next New Networks.