Comments on: Halogen Media Acquires Social Marketer YouCast http://paidcontent.org/2011/04/27/419-halogen-media-acquires-social-marketer-youcast/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ By: Fredrik HM http://paidcontent.org/2011/04/27/419-halogen-media-acquires-social-marketer-youcast/#comment-88831 Sat, 01 Oct 2011 06:42:08 +0000 http://paidcontent.wp.gostage.it/2011/04/27/419-halogen-media-acquires-social-marketer-youcast/#comment-88831 I’ve heard that You Cast Corp is a terrible company to work with and that the founders are known for  botching one company initiative after another — This comes from a colleague who hired them a couple years back and he has horror stories.  

Furthermore:  ”Earned media” does not refer to “social media marketing.”  Social media is social media–this is what a company writes about itself.  ”Earned media” is what the media writes about your company.  It’s earned.  Do these people even know what they do?  It’s pretty scary that they don’t know the difference between basic branding efforts.  

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