It looks like the combination of the iPad, Kindle, iPhone and Android is quickly having a positive impact on newspaper e-editions, as the Audit Bureau of Circulations’ Fas-Fax numbers shows that the top 25 papers with digital editions rose about 20 percent from last March. While the ABC (NYSE: DIS) is not offering official comparisons for e-editions due to a change in methodology, as of March 31, the top 25 newspapers with e-editions had total digital circ of 1,630,125 compared to the previous year’s 1,363,212.
Among individual publications, the Wall Street Journal (NSDQ: NWS) was number one in total average circulation, rising 1.2 percent to 2,117,796. The WSJ’s electronic edition subscriptions gained 21.9 percent to 504,734. Subscriptions to the digital edition of the paper is available across its website, the Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) Android devices, as well as Blackberry, Kindle, Nook and Sony (NYSE: SNE) Reader, all of which counted toward paid circ.
Meanwhile, the New York Times was in third place behind Gannett’s USA Today, which was supplanted by the WSJ in the top spot last year. The NYT was able to maintain its lead in Sunday circ with 1,339,462.
In terms of digital subscriptions, the NYT, which began offering a metered paywall on its site in late March, was able to count subscriptions across Nook, Kindle and its print replica version Times Reader. Replica editions counted for 47,078 copies, while “non-replica” was 53,442 for a combined digital circ of 100,520.
In the number two slot on the top 25 digital list was Gannett’s Detroit Free Press. It had a replica circ of 104,795 and just 1,413 “non-replica” editions, reflecting that after cutting home delivery a few years ago, local readers were opting for the e-paper version on their computer, but not so much on e-reader devices.