Comments on: Post-Paywall, NYT Share Of Newspaper Web Traffic Drops http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/ The economics of digital content Sat, 25 May 2013 12:47:16 +0000 hourly 1 http://wordpress.com/ By: Marek Miller http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83598 Fri, 13 May 2011 07:39:00 +0000 http://paidcontent.wp.gostage.it/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83598  Aside from Greg’s arguments (pretty interesting I must add, and I’m waiting for PC’s response) I wonder how news about Osama affected the NYT’s traffic. This must have been a good test of the paywall. We’ll see by the end of the month.

]]> By: Greg Golebiewski http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83597 Thu, 12 May 2011 21:26:36 +0000 http://paidcontent.wp.gostage.it/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83597 Yeah, sure, Joe, minus 15 and plus 7 it is about the same… Here is my version of your reporting, only if I were to prove the opposite — that the NYT subscription plan (not a paywall, you see) is a great success:

“An earlier report by Experian Hitwise showed that visits to the NYT website were up as much as 7 percent, compared to days during the period before the new subs were launched. This great result was a huge surprise, as it came at the last day of the 12-day study period, or in times were most of the free subs would have expired.

Our own poll done earlier in cooperation with Harris (PCUK/Harris Poll), predicted that the subs would be a total disaster. No more than 5% of regular press readers would buy online content. We were totally wrong, but we will insist that (somehow) we are right — our readers are stupid after all”

]]> By: Joseph Tartakoff http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83596 Wed, 11 May 2011 23:43:15 +0000 http://paidcontent.wp.gostage.it/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83596 To clarify: Both reports show declines of similar scale in page views and visitors.

– Joe Tartakoff, paidContent

]]> By: Greg Golebiewski http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83595 Wed, 11 May 2011 23:27:46 +0000 http://paidcontent.wp.gostage.it/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83595 OK, now it is manipulation. Tartakoff writes:
The comScore figures seem to be in line with an earlier, more limited report by Experian Hitwise, which showed that visits to the NYT website were down as much as 15 percent each day and page views were off as much as 30 percent each day during the 12 days following the paywall’s launch, compared to days during the previous period.

But this in not what Experian Hitwise reported. It is not even what the same Tartakoff wrote a few weeks ago in regard to NYT traffic figures:

“It does not appear as though the daily drop off in visitors has accelerated in April as this month has progressed. Instead, the daily decrease seems to have stayed steady at between 5 percent and 10 percent a day.” And, on one day during that period it actually went up some 7%, I have to add.

Why do you insist on misinterpreting data and misinforming readers? What is your agenda?

]]> By: cm3kz0ut http://paidcontent.org/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83594 Wed, 11 May 2011 19:13:37 +0000 http://paidcontent.wp.gostage.it/2011/05/12/419-post-paywall-nyt-share-of-newspaper-web-traffic-drops/#comment-83594 A newspaper needs eyeballs to court advertisers and subscribers to pay for infrastructure. It’s a fine line to balance … IMHO the NYT’s and others will have to choose which model to embrace … my bet: get the eyeballs and all else follows (if you’re innovative to create models that fit the future)

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