http://paidcontent.org/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/ The economics of digital content Mon, 20 May 2013 23:21:42 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83671 Tue, 17 May 2011 19:45:16 +0000 http://paidcontent.wp.gostage.it/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83671 Although AdKarma has been around for just over a year, we
have quickly established ourselves as one of the top optimization companies on
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sales staff have developed great relationships with over 50 ad networks that
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]]> http://paidcontent.org/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83670 Tue, 17 May 2011 19:01:47 +0000 http://paidcontent.wp.gostage.it/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83670  Although optimization companies have been limited, we have had more success in optimizing through a different company called AdKarma.  Although the company is younger, the service and overall performance has been top notch and exceeded our expectations.

]]> http://paidcontent.org/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83669 Tue, 17 May 2011 14:17:46 +0000 http://paidcontent.wp.gostage.it/2011/05/17/419-pubmatic-acquires-revinet-in-hopes-of-closer-ties-to-publishers/#comment-83669 I agree with the description of a) why SSPs are becoming more important to the publishers when RTB is growing, and b) that there are only a few players in this arena still. But you should also include the first European SSP in that list – http://www.admeta.com – that focus on advanced mathematical optimisation and automation combined with a tailor made yield support. Interesting move, PubMatic, I will follow how it will works out to merge systems and people and I wish you good luck!

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