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	<title>Comments on: @ pcMobile: Music Discovery Success Depends On Scale, Not Being First</title>
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	<link>http://paidcontent.org/2011/05/19/419-pcmobile-music-discovery-success-depends-on-scale-not-being-first/</link>
	<description>The economics of digital content</description>
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		<title>By: Syd Schwartz</title>
		<link>http://paidcontent.org/2011/05/19/419-pcmobile-music-discovery-success-depends-on-scale-not-being-first/#comment-83701</link>
		<dc:creator><![CDATA[Syd Schwartz]]></dc:creator>
		<pubDate>Wed, 18 May 2011 22:33:25 +0000</pubDate>
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		<description><![CDATA[Thanks for the mention!  To clarify, the Chicago based band I was referring to is Umphrey&#039;s McGee and the &quot;choose your own adventure&quot; was done fully digitally (no signs held up...screens on stage provided the messaging) and was part of a larger interactive concert experience with a strong mobile component...details here: http://goo.gl/bMjwj

Thanks for the opportunity to participate in the PaidContent event!]]></description>
		<content:encoded><![CDATA[<p>Thanks for the mention!  To clarify, the Chicago based band I was referring to is Umphrey&#8217;s McGee and the &#8220;choose your own adventure&#8221; was done fully digitally (no signs held up&#8230;screens on stage provided the messaging) and was part of a larger interactive concert experience with a strong mobile component&#8230;details here: http://goo.gl/bMjwj</p>
<p>Thanks for the opportunity to participate in the PaidContent event!</p>
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