http://paidcontent.org/2011/05/25/419-bea-do-book-publishers-really-know-how-to-sell-direct-to-consumers/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/05/25/419-bea-do-book-publishers-really-know-how-to-sell-direct-to-consumers/#comment-83780 Wed, 25 May 2011 12:12:45 +0000 http://paidcontent.wp.gostage.it/2011/05/25/419-bea-do-book-publishers-really-know-how-to-sell-direct-to-consumers/#comment-83780 Physical book publishers have always cared deeply about their readers. The issue is do they work on selling them? Traditionally they work through distributors and don’t really meet with many retailers. We have found that at SimplyMagazine that we are often the only audiobook publisher that the retailer has ever seen! This is changing now all for the good of publisher, retailers, and reader alike. Trend right; just a matter of time. The larger issue is that traditional publishers have large overheads that cause their books to be priced relatively high prices. Rather like the big steel mills that were replaced by minimills. Different industry; same concept.

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